Four time Emmy winner Cathy Wurzer appearing on air as part of the WRFW "Welcome Home Week" series.

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Why Study Journalism?

A field with significant historical importance, journalism plays an important role in today’s society. Journalism majors don’t just learn to report, write and edit stories, but also develop a wide variety of print and broadcast tools, ethical standards and critical thinking skills.

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Skills and Learning Outcomes

  • Produce high quality print, broadcast and online journalism.
  • Develop and hone communication, critical thinking, collaboration skills and more.
  • Master a variety of technology to produce compelling news stories.
  • Identify the diversity and sociological factors that affect journalism.
  • Adhere to the standards and ethics of journalism across all mediums.


Types of Courses

  • Broadcast News Writing
  • Documentary Production
  • First Amendment in American Society
  • Information Gathering
  • Media Management for News Entrepreneurs
  • News in the Movies
  • Online Media Production
  • Photojournalism
  • Principles of Journalism

Journalism majors at UW-River Falls gain practical, hands-on experience during their undergraduate careers. You’ll have the opportunity to produce multimedia stories for our Falcon News Service and can get involved with our two student media organizations: a weekly newspaper called the Student Voice and WRFW-FM, a public radio station located on campus. These opportunities allow you to hone your skills and build a portfolio of work before you even graduate.

4-Year Plan

Potential Careers

While journalism graduates are traditionally associated with positions in print or broadcast media, the communication and critical thinking skills graduates possess make them great fits for a variety of roles, including:

  • Content Strategist
  • Editor, Copy Editor or Assignment Editor
  • Media Coach or Public Relations Specialist
  • News Analyst or Producer
  • Reporter: Print, Broadcast, Social
  • Writer or Technical Writer